Matthew Miele’s authorized doc noodle, “Crazy About Tiffany’s,” shines up the image of Tiffany & Co. and its aspirational charms since its 1837 founding. Far beyond the Hepburn-by-way-of-Capote dreaminess of “Breakfast at Tiffany’s,” Miele measures the cultural ubiquity (and telegraphed desire) of the iconic pale blue boxes and bags. As full-access glib-fomercials go, there’s gleaming joy reflecting off the faces of satisfied and ready-to-testify customers like Jessica Biel, Jennifer Tilly, Rachel Zoe, Katie Couric, Rob Marshall (“Memoirs of a Geisha”), Baz Luhrmann, producer Jerry Weintraub and Sam Taylor-Johnson (“50 Shades of Grey”). The label’s long history is sketched in, and a few passages of handmade jewel-making offer modest insight. 86m. (Ray Pride)
“Crazy About Tiffany’s” opens Friday, February 19 at Siskel. A trailer is below.
Ray Pride is Newcity’s film critic and a contributing editor to Filmmaker magazine.
His multimedia history of Chicago “Ghost Signs” will be published later this year.